This seminar explored what does the “Brussels Dialogue”, one of the cornerstones of current EU peacebuilding activities in Kosovo, mean for the Serbs in the North of Kosovo. As argued by many, the EU-brokered dialogue, which led to the signing of the Brussels agreement (2013), is to be regarded as a “success” of EU peacebuilding. However, such positive assessments usually overlook the consequences for the locals and their perception of “success”. By linking the theory on the EU as a normative power with the academic literature on the local aspects of peacebuilding, this project argues that despite the supposed success, these concrete EU peacebuilding efforts had, among others, certain negative social psychological implications for the Serbs in the North of Kosovo and contributed to the worsening of intra-ethnic relations within this community. These processes, in turn, question the EU peacebuilding “success”, and the overall perception of the EU as a normative power in this territory.